Product Manager, specialising in early stage concept validation.
About Me
Solving real problems.
Having fun while doing so.
What is a Validation Sprint?
I am a product manager that specialises in early stage validation, from new features, to new products, to completely new ventures. Innovation is my jam. When I do a validation sprint with you my goal is to incrementally build the evidence based required for you and your investors to be able to confidently say this gamble is no longer a gamble. It will pay off.
I have a varied history, from working with start ups, to running political campaigns, to working at Monitor Deloitte as a Management Consultant. I bring my training in HCD, UX and Service Design combined with my strategic thinking and real life hustle to any project I tackle to ensure real actionable results.
A validation sprint is valuable for established corporates, and new start ups alike. It is simply a cost effective way to rapidly confirm various iterations of the conceptual design of a product before moving onto the UX design and product build. A one month validation sprint with me could save hundreds of thousands of dollars spent on accidentally building the wrong thing, by providing a strong evidence base enabling us to answer the following questions: * Who are my direct and indirect competitors? Why do my users like / dislike them? * Who are my customers? Who are my users? What are their goals, needs and frustrations? * How can we design a product that addresses our user needs, seamlessly fitting into their current processes while differentiating from our nearest competitor with a unique selling proposition? * How will customers and users value our product? How can we quantify that in dollar terms? * What might the cost structure look like for this venture? Can we get the numbers to stack up? The evidence base used to answer these questions will be gathered using a variety of research methods, from qualitative interviews with real users, surveys, competitor analysis, to designing and executing in market experiments (because what users say and what they do are often different). My goal is to set you up with the evidence based required to build a successful new product, safe in the knowledge that your investment will pay off.
Recommendations from colleagues and clients
Jo was awesome to work with! I learnt a lot about how to approach the double diamond process observing her approach to it. I trust her as a team mate and team lead.
- Monica Flores, UX Designer
Josephine was an incredible leader and project manager for our group. Not only did she keep us all on track but she checked in to see how we were feeling regularly and made sure we always felt supported. The project we worked on sometimes felt like a mammoth, but Jo made sure that we kept working towards it bit by bit and I am so proud of the end result. Jo has taught me many things but most importantly the value of a good project manager.
- Alaine Thompson, UX Researcher
You'd be lucky to have Josephine on the team, she'll work around the clock to help make it the best possible product.
- Dogan Sevik, UX Designer
Josephine is a calm, kind and efficient team leader - she makes everyone feel welcomed, valued and that they play an important part in the task at hand. She is a dedicated and detail oriented worker, as well as being bright and upbeat, and brings a sense of joy, passion, and calm, rational thinking to any task.
- Ellen Burgin, Communications Manager
Josephine is a breath of fresh air to work with. Her innovative approach, combined with deep curiosity, means she is a real standout.
- Clare Quinn, State Director, Australian Greens Victoria
I have known Josephine in a professional capacity since 2015 when I was first introduced to her training resources. Josephine is recognised as the leading community organiser for the Greens in Australia. Josephine’s capacity to develop needs-based resources for transformative learning is phenomenal. She is able to clearly and concisely conceptualise processes, and translate them into understandable chunks to effectively and efficiently train staff and volunteers. This remarkable skill, when combined with Josephine’s passion and charisma makes for an awe-inspiring trainer. The MP I work for recently described their coaching session with her as ‘life changing’.
- Rebecca Talbot, Community Organiser for Tamara Smith MLA
Recent Blog Posts
& Case Studies
A case study of my work at a fintech start up, where I used UX research to help develop a market for a green field product.
Loosing a family member during Covid-19 was a strange experience. I've written some reflections on death and grieving, distance and connection. And how this brave new world world maybe had a positive impact.
A case study where we realised we made the wrong decision and pivoted from UX to service design and made our client very happy in the process.
UXing a Political Campaign
A reflection on how UX design was integral to my success in my previous work as a political campaigner, including discovery & research, prototyping and iteration, and tight user feedback loops.
- Coming soon