A validation sprint is valuable for established corporates, and new start ups alike. It is simply a cost effective way to rapidly confirm various iterations of the conceptual design of a product before moving onto the UX design and product build. A one month validation sprint with me could save hundreds of thousands of dollars spent on accidentally building the wrong thing, by providing a strong evidence base enabling us to answer the following questions: * Who are my direct and indirect competitors? Why do my users like / dislike them? * Who are my customers? Who are my users? What are their goals, needs and frustrations? * How can we design a product that addresses our user needs, seamlessly fitting into their current processes while differentiating from our nearest competitor with a unique selling proposition? * How will customers and users value our product? How can we quantify that in dollar terms? * What might the cost structure look like for this venture? Can we get the numbers to stack up? The evidence base used to answer these questions will be gathered using a variety of research methods, from qualitative interviews with real users, surveys, competitor analysis, to designing and executing in market experiments (because what users say and what they do are often different). My goal is to set you up with the evidence based required to build a successful new product, safe in the knowledge that your investment will pay off.